Google Analytics for Beginners – Unit 4: Basic Campaign and Conversion Tracking

Complete Google Analytics for Beginners – Unit 4: Basic Campaign and Conversion Tracking ( VIDEO + Answers )

Check the questions and Answers below about Google Analytics for Beginners Unit 4: Basic Campaign and Conversion

1. Which three tags does Google Analytics require for accurate campaign tracking?

• Medium, Source, and Content
• Medium, Source, and Campaign
• Campaign, Content, and Term
• Source, Content, and Term

2. Which tags are standard Google Analytics campaign parameters?

(select all answers that apply)

• utm_adgroup
• utm_source
• utm_medium
• utm_content

3. To quickly generate campaign tags, what tool should be used?

• The Measurement Protocol
• The Segment Builder
• The URL Builder
• The Goal Selector

4. Which formats may be used to add a custom campaign parameter to a URL?

(select all answers that apply)

• www.googlemerchandisestore.com/?utm campaign = fallsale
• www.googlemerchandisestore.com/?utm_campaign=fallsale
• www.googlemerchandisestore.com/?utm_campaign=fall_sale
• www.googlemerchandisestore.com/?utm_campaign = fall sale

5. Which are examples of Goals in Google Analytics?

(select all answers that apply)

• Making a purchase
• Signing up for a newsletter
• Completing a successful Google search
• Submitting a contact information form

6. When creating a Goal in Google Analytics, which are required?

(select all answers that apply)

• Goal Name
• Goal Type
• Goal Slot ID
• Goal Funnel Visualization

7. If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

• /thankyou.html
• /thankyou.php
• /thankyou/receipt.php
• All of the above

8. Google Ads lets users advertise on which properties?

(select all answers that apply)

• Google Search
• Google Display Network
• Campaign Manager
• Google AdSense

9. Enabling auto-tagging does what?

• Adds Analytics tags to campaign URLs
• Adds Google Ads tags to campaign URLs
• Adds campaign hyperlinks to website pages
• Adds Analytics tracking code to website pages

10. What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

• Campaigns
• Keywords
• Bid Adjustments
• Destination URLs

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