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Google Analytics for Beginners – Unit 4: Basic Campaign and Conversion Tracking

Author: Dimitar Krumov | Posted on: June 13, 2019 |


Complete Google Analytics for Beginners – Unit 4: Basic Campaign and Conversion Tracking ( VIDEO + Answers )


Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.
  • Unit 1: Introducing Google Analytics
    • Lesson 1: Why digital analytics?
    • Lesson 2: How Google Analytics works
    • Lesson 3: Google Analytics setup
    • Lesson 4: How to set up views with filters
  • Unit 2: The Google Analytics layout
    • Lesson 1: Navigating Google Analytics
    • Lesson 2: Understanding overview reports
    • Lesson 3: Understanding full reports
    • Lesson 4: How to share reports
    • Lesson 5: How to set up dashboards and shortcuts
  • Unit 4: Basic Campaign and Conversion Tracking
    • Lesson 1: How to measure Custom Campaigns
    • Lesson 2: Tracking campaigns with the URL Builder
    • Lesson 3: Use Goals to measure business objectives
    • Lesson 4: How to measure Google Ads campaigns
    • Lesson 5: Course review and next steps

Watch how to get Take 10/10 (100%) and Pass the Course for Google Analytics for Beginners – Unit 4: Basic Campaign and Conversion  in 30 Seconds


Check the questions and Answers below about Google Analytics for Beginners Unit 4: Basic Campaign and Conversion


1. Which three tags does Google Analytics require for accurate campaign tracking?

  • Medium, Source, and Content
  • Medium, Source, and Campaign
  • Campaign, Content, and Term
  • Source, Content, and Term

2. Which tags are standard Google Analytics campaign parameters?

(select all answers that apply)

  • utm_adgroup
  • utm_source
  • utm_medium
  • utm_content

3. To quickly generate campaign tags, what tool should be used?

  • The Measurement Protocol
  • The Segment Builder
  • The URL Builder
  • The Goal Selector

4. Which formats may be used to add a custom campaign parameter to a URL?

(select all answers that apply)

  • www.googlemerchandisestore.com/?utm campaign = fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fallsale
  • www.googlemerchandisestore.com/?utm_campaign=fall_sale
  • www.googlemerchandisestore.com/?utm_campaign = fall sale

5. Which are examples of Goals in Google Analytics?

(select all answers that apply)

  • Making a purchase
  • Signing up for a newsletter
  • Completing a successful Google search
  • Submitting a contact information form

6. When creating a Goal in Google Analytics, which are required?

(select all answers that apply)

  • Goal Name
  • Goal Type
  • Goal Slot ID
  • Goal Funnel Visualization

7. If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

  • /thankyou.html
  • /thankyou.php
  • /thankyou/receipt.php
  • All of the above

8. Google Ads lets users advertise on which properties?

(select all answers that apply)

  • Google Search
  • Google Display Network
  • Campaign Manager
  • Google AdSense

9. Enabling auto-tagging does what?

  • Adds Analytics tags to campaign URLs
  • Adds Google Ads tags to campaign URLs
  • Adds campaign hyperlinks to website pages
  • Adds Analytics tracking code to website pages

10. What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

  • Campaigns
  • Keywords
  • Bid Adjustments
  • Destination URLs

Watch how to get Take 10/10 (100%) and Pass the Course for Google Analytics for Beginners – Unit 4: Basic Campaign and Conversion  in 30 Seconds



About the Author

 Dimitar Krumov

Hello my name is Dimitar Krumov I am from Sofia Bulgaria but live in Varna on the Black Sea coast.I am a Web Developer since 2002 working in different Web Projects most of them are international and business-related. Some of my knowledge and skills but not limited to WordPress, HTML, CSS, Google Stack, Analytics, SEO and more..


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